(Available only in English at this time)

"Immediately we had more of a personal connection."

“It would have taken me at least 5 calls to get to this level of connection – sharing my purpose story sped things up incredibly.”

"Very quickly I felt she trusted me and then introduced me to her team - all people I needed to meet with!"

The Power of Purpose

Schedule to be determined.

Why should you register?
People are influenced by those they TRUST, ADMIRE and believe CARE FOR THEM. So how are we doing in pharma?

Our industry is in a “crisis of trust” according to Edelman’s Trust Barometer. If we are to continue to fulfill our mission to save and improve lives, we have got to turn this around.

If you are reading this, you are likely the cream of the crop - a self-directed learner… Someone who wants to do the best you can. You are the type of person that deserves trust from Health Care Professional’s (HCPs). But how do you gain that trust faster? How do you show them you are different from the others? This program shows you how.

Webinar | 1 hour
• What is the single most important thing you can do to gain greater influence?
• How does this program work?

Video #1 (With deep dive resources, Q&A) | 20 min
• What is the evidence that this approach works?

Video #2 (With deep dive resources, Q&A, template) | 30 min
• The difference between most people and those who gain trust and influence faster
• Before and after examples
• Template for you to complete

Coaching call | 30 min
• Tweak your purpose statement such that you are confident enough to try it

Application tool | 10 min
• Personalize email draft for you to use with your own partners (customers)

Reinforcement | 20 min
• Watch 3 video interviews with world-famous thought leaders on the topic of influence in pharma

Total: 3 hours

Who is this for?

If you are a customer-facing associate in pharma and are tired of HCPs not giving you the time, respect and trust that you know you deserve, this course is for you.

Most pharma people are making one big mistake. We will show you how to avoid that mistake and instead do what the top performing influencers have discovered. For example, what is the one question top reps ask each morning?

What does this program do?
In the end, participants become trusted, influential partners with HCPs. Participants become Top Performers, feel more pride and are more engaged and engaging. They create better outcomes – for themselves, HCPs, their company and most importantly… patients!

How does this academy work? (and how long will it take?)
We know you don’t have time to invest. So we’ve broken down the learning into bite-sized, engaging chunks. We will help you all the way through.

You will:
  • Participate in 1 - 60-min webinar
  • Watch Video #1 in 20 min.,
    • Read / watch deep dive resources
    • Answer interactive Q&A
  • Watch Video #2 in 20 min.,
    • Read / watch deep dive resources
    • Answer interactive Q&A
  • Write first draft your power of purpose statement using a proven template
  • Converse for 30 min in a one-on-one coaching session to gain personalized insight, advice on the above activities
  • Invest 10 min. to personalize a draft email
  • Watch 3 reinforcement videos totaling 20 mim.

*Opportunity to be featured in global project – designed to lift pharma’s reputation

The Fine Print
The academy will be held for a minimum of 5 registrants. If we cancel because of a lack of registrations, your fee is fully refundable. A cancellation fee of 50% of the registration fee will be imposed if you cancel at least 48 hours prior to the webinar. Your cancellation within 48 hrs of the webinar or absence from the webinar forfeits your entire registration fee. There will be no exceptions.

(Please understand that we have to pay for administrative set up of the technology, reserve the Facilitators’ time and respect other students’ commitment.)

Product Details

Course Name
The Power of Purpose

Webinar, video-based lessons, coaching call, application tool, reinforcement videos
Timeline: 1 hour Webinar followed by self-directed learning at your pace
Suggested number of hours of study: 3

Important Note
This course will count towards CCPE awards but is not eligible for CCPE medals.

C.E. Units
0.3 (What is this?)

Key Objectives

What will you learn through The Power of Purpose?
By the end of the program you will be able to:

  1. Share the evidence that patient centricity and profitability are inseparable.
  2. Describe (and stop making) the biggest mistake commonly made that prevents us from being trusted partners in healthcare.
  3. Identify the key defining quality of pharma people who are more influential and companies that outperform the stock market by 400%.
  4. Articulate and communicate your purpose in a way that will drive your patient-focused actions and increase employee and customer engagement, build trust and open doors to change physician behaviour.
Exam Details

No CCPE exam for this course

Why was this created and by whom? Watch the video:


Register for this academy using our secured online registration form or
Call CCPE at 1-888-333-8362 for more information

Price: $499.00 + applicable taxes
Guarantee - If after attending the webinar you don’t think this is for you, send us an e-mail within 24 hours at info@ccpe-cfpc.org to receive your full money back minus a $100 (+ taxes) administration fee.

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