(Available only in English at this time)
What people are saying
about this program

“Of all the soft-skill training programs I’ve seen in my career in the life sciences, this one resonates clearly. This is what all companies should consider, moving forward."

“It teaches you how to set the stage for a pharma interaction based in trust and meaning. This is how all field representatives should be trained to create the patient-centric focus we are looking for.”

“This program is absolutely fantastic. It is a great wealth of knowledge for anyone involved in a sales role. It is practical, applicable, relevant and refreshing!”


Who should attend?

For customer-facing pharma professionals:
Reps, MSLs, KAMs, Government and Stakeholder Relations managers

Who want the Power to:
A) Connect with customers
B) Engage for trusting meaningful conversations
C) Change Behavior for better patient and business outcomes

What to expect

How to participate
The Power of Purpose Academy is an online program which blends engaging video training with online readings, exercises and other videos. Followed by a 1 hour Webinar designed to integrate your learning.

To access the course, you will need a computer, tablet or other mobile device. The program works well on iOS or Android.

The Training Platform | User Agreement
Your registration fee for a single participant entitles you to access to The Power of Purpose Academy. Your username / password, the program materials and videos are not for sharing inside or outside your organization. By accessing the content in The Power of Purpose Academy, you agree to our Terms of Use.
Thank you!

Registration deadline is October 27th for final Webinar on November 24th, 2017

Our industry is in a “crisis of trust” according to Edelman’s Trust Barometer. If we are to continue to fulfill our mission to save and improve lives, we have got to turn this around.

People are influenced by those they TRUST, ADMIRE and believe CARE FOR THEM. So how are we doing in pharma?

But how do you gain that trust faster? How do you show them you are different from the others?

October 27th is the deadline for registration to allow yourself to complete the 12 video lessons and implement the learnings prior to the integration webinar on November 24th @ Noon Eastern








Learning Objectives
This program shows you how to become trusted, influential partners with HCPs. Participants become Top Performers, feel more pride and are more engaged and engaging. They create better outcomes – for themselves, HCPs, their company and most importantly… patients!

You will be able to:

  1. Identify and share the evidence that patient centricity and profitability are inseparable.
  2. Describe (and stop making) the biggest mistake commonly made that prevents us from being trusted partners in healthcare.
  3. Identify the key defining quality of pharma people who are more influential and companies that outperform the stock market by 400%.
  4. Articulate and communicate your purpose in a way that will drive your patient-focused actions and increase employee and customer engagement, build trust and open doors to change physician behavior.
  5. Identify what you need to start, stop and continue to do to BE patient focused and profit focused at the same time.
How does this academy work? (and how long will it take?)
We know you don’t have a lot of time to invest in learning, so we’ve broken down the program into bite-sized, engaging chunks. There are 12 short video lessons and supplemental resources that will take 2.5 - 3 hours total. You can do them when and where you want on your electronic device.

In each lesson, you will:
  1. Watch a short video (~4 min long)
  2. Then do a deep dive that you can read / watch or do (~10 min long).
    • read: articles, ebooks, white papers, book summaries
    • watch: video, interviews
    • do: templates to use, worksheets to complete
  3. Finally, you will enjoy a live webinar in which you will share questions and ideas with the program creator, Jill Donahue, and other students. All of these are designed to help you achieve The Power of Purpose. There is nothing more effective to help you be more engaged and engaging.

The Fine Print

PS: If you'd like your team to benefit from The Power of Purpose, please contact us for team learning and roll-out options. Reach out to John Elliott or Jim Shea to learn more.

The academy will be held for a minimum of 5 registrants. If we cancel because of a lack of registrations, your fee is fully refundable. If after completing the 1st 2 lessons you don’t think this is for you, send us an e-mail within 24 hours at info@ccpe-cfpc.org to receive your full money back minus a $100 (+ taxes) administration fee. There will be no exceptions.

(Please understand that we have to pay for administrative set up of the technology, reserve the Facilitators’ time and respect other students’ commitment.)

Product Details

Course Name
The Power of Purpose

Package
Video-based lessons, reinforcement videos and resources & final integration Webinar.
Timeline: Self-directed learning at your pace up to Webinar date, plan 3 hrs.
Suggested number of hours of study: 3

Important Note
This course will count towards CCPE awards but is not eligible for CCPE medals.

C.E. Units
0.3 (What is this?)

Key Objectives

What will you learn through The Power of Purpose?
By the end of the program you will be able to:

  1. Share the evidence that patient centricity and profitability are inseparable.
  2. Describe (and stop making) the biggest mistake commonly made that prevents us from being trusted partners in healthcare.
  3. Identify the key defining quality of pharma people who are more influential and companies that outperform the stock market by 400%.
  4. Articulate and communicate your purpose in a way that will drive your patient-focused actions and increase employee and customer engagement, build trust and open doors to change physician behaviour.
Exam Details

No CCPE exam for this course

Video
Why was this created and by whom? Watch the video:

Registration

Register for this academy using our secured online registration form or
Call CCPE at 1-888-333-8362 for more information

Price: $499.00 + applicable taxes
Guarantee: If after completing the 1st 2 lessons you don’t think this is for you, send us an e-mail within 24 hours at info@ccpe-cfpc.org to receive your full money back minus a $100 (+ taxes) administration fee.

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